HUG Health – For fertility, IVF and pregnancy.

Reconnect with your body’s inner wisdom

With Zita West – Fertility Consultant & Founder of HUG Health

For over 40 years, I’ve helped women navigate fertility, IVF, pregnancy, and loss. Through the HUG Method – connecting the Heart, Uterus, and Gut – I guide women to tap into their emotional intelligence, reduce stress, and support conception.

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Take THE FREE MASTERCLASS

What is the HUG Method?

HUG stands for Heart, Uterus, and Gut.

It’s a neuroscience-backed, emotionally grounding program I created to help women improve fertility, hormonal health, and connection to their body.

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Fertility visualisations
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1:1 emotional coaching
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Tools to reduce stress & anxiety
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Cycle-synching mind-body practices
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Evidence-informed insights from ancient wisdom & modern science

Explore the HUG Program

Work with Me

One-to-One

Whether you’re preparing for IVF, navigating a miscarriage, or just feeling overwhelmed – my consultations combine decades of midwifery experience, Chinese medicine, and emotional coaching.

Fertility Consultations
IVF Preparation
Miscarriage & Baby Loss Support
Emotional Reset Sessions
Hormone Balancing &
Perimenopause Support

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Learn more

Courses & Visualisations

Bring the power of HUG into your daily life

These guided sessions and mini-courses are designed to bring calm, connection, and clarity to your fertility journey.

Heart-Uterus Connection
Creating Headspace for IVF
Grounding Your Energy for Pregnancy
Cycle-Syncing Your Emotions

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Coming Soon

For Health Professionals

Join my professional HUG training program and learn how to integrate mind-body practices, visualisations, and emotional support tools into your work with women.

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CPD-ready
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Created for midwives, coaches, acupuncturists, and therapists
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Mentorship and certification available

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About Zita West

Zita West is one of the UK’s most trusted fertility experts, a pioneer in holistic fertility, and the creator of the first mind-body IVF clinic in London. She has worked with thousands of women – from first-time mothers to celebrities and royalty – and is the founder of the HUG Method.

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